Blizzard Entertainment.
Diablo II: Resurrected — Garden Style Guide. A multi-page brand style guide governing logo usage, color, typography, and key-art rules for the D2R "Garden" launch — a senior creative-direction deliverable that sets the rules for a wider rollout.
Diablo II: Resurrected — Garden Box Art & Incentive SKUs. Campaign identity and SKU key-art systems across base-edition and bundle-edition formats, plus paid-media keyart treatments for Diablo IV: Spiritborn and the Ultimate Expansion Bundle.
Overwatch franchise creative systems. Ongoing production covering HTML5 banner production, video editing, video animation, and production design across the Overwatch franchise.
WoW & Overwatch paid-media production. High-volume video, static, roadmap, and character-kit assets built for publisher, platform, and brand review.
Shows the level of franchise stewardship I support: style guides that set the campaign look and feel, key art that defines the SKU architecture, and visual systems strong enough to guide global paid media.
Game-launch statics have to do a lot quickly: show the hero, explain the ability kit, respect franchise UI, and still read inside social placements.
This set makes the Overwatch example feel like a real production system: multiple crops, multiple compositions, and a repeatable information-design language instead of a single portfolio thumbnail.
Cinematic source files turned into finished ads: edit, pacing, supers, end cards, compliance tags, and export/versioning across durations, sizes, and paid-social placements including Meta, Instagram, Twitch, YouTube, and TikTok.
Four 15-second edits built from the same cinematic source. Each cut uses a different storytelling angle, showing how I can turn premium footage into distinct paid-media ads without making everything feel like the same trailer in a smaller box.
